Web 2.0 is fading, Google is the core of Web 2.0. If you consider where the predictive web is going to take us next, consider how we get online. Something like 70% (this is my rough guess from memory, not a certain, assured percentage) of users access the Internet on mobile devices. How often on a mobile device is something like Google used? How often on a mobile device would it be more useful, more applicable to medium of web access, for necessary information to be provided to a person on his/her device, without use of Google? For example if Jane Doe is walking down a sidewalk in Minnesota, heading toward a coffee shop, it would make perfect sense for her GPS to locate where she is, and then to offer ads for coffee that is sold in that shop. (Then also to offer ads for new releases of books that are sold say, in the shop next door.) This is Web 3.0, and this type of thing is already starting.
Metadata, then, becomes critical, and providing metadata in as many formats as possible is critical. Keeping metadata librarian knowledge as current as possible is also important, primarily so that the metadata librarian (or cataloger, or even the simple web developer) can add new formats in which to provide metadata. Also, all of this metadata must somehow return back to the sender, so to speak--how/where does a consumer of information find the physical object for which s/he has seen the digital avatar?
Where does a technical communicator come into the game? Technical communicators specialize in recognizing communication gaps and barriers. TC also is a top field in usability test design.
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